Victor Cândido Strategist

Senior Media BuyerData Analytics|Growth Strategist

Victor Cândido

9+ years turning ad spend into measurable growth. I run multi-brand paid media operations end to end: strategy, execution, tracking infrastructure and the reporting layer that proves what actually worked. Comfortable owning six-figure USD monthly budgets across a dozen concurrent accounts.

Macaé, Rio de Janeiro, Brazil Any time zone, US hours included Full-time, fully remote

By the numbers

Scale & experience

US$196K+R$1M+

Peak monthly ad spend managed on a single account

US$1.7M+R$9M+

Revenue generated for a single client in one month

9+years

In paid media, analytics and growth strategy

Return on ad spend, by business model

40x+ROAS

B2B e-commerce, sustained over time

6x+ROAS

B2C e-commerce at scale

7x+ROAS

High-ticket digital products

Breadth of operation

12+concurrent

Ad accounts managed simultaneously at peak

US$59K+R$300K+

Sustained monthly ad spend under management, outside peak periods

All figures reflect accounts under my direct management. BRL amounts converted at USD/BRL 5.10 (August 2026); the original BRL value is shown alongside each converted figure.

Selected work

Roles where I owned the paid media outcome, not just the execution.

Aloud

Paid Media Supervisor

Sep 2024 – Present

Digital education brand (@mathjerke, 5M+ Instagram followers) running simultaneous launch and evergreen funnels.

  • Own paid media performance end to end across multiple concurrent funnels, with peaks above R$1M (~US$196K) in monthly ad spend on a single account.
  • Currently sustaining 7+ blended ROAS on an operation generating multiple seven figures in monthly revenue (BRL).
  • Built the reporting pipeline myself: BigQuery + Meta Marketing API + N8N feeding a custom dashboard, replacing manual spreadsheet consolidation.
  • Lead and mentor the paid media team, defining testing frameworks, budget allocation and scaling decisions.

V4 Company

Senior Paid Media Manager, Key Accounts

Dec 2022 – Oct 2023

Performance agency. Managed key accounts across B2C and B2B e-commerce.

  • Scaled a B2C e-commerce account from R$10K to R$150K in monthly ad spend over 9 months, while holding 6+ ROAS.
  • Delivered that account's first R$1M revenue month.
  • Ran a B2B e-commerce account at R$20K monthly spend sustaining 40x ROAS.

Consulting Blue

Senior Paid Media Manager

Oct 2022 – Oct 2025

Agency environment, multiple simultaneous clients across retail, e-commerce and local business.

  • Ran recurring digital launch campaigns for a regional supermarket chain, driving six-figure additional monthly revenue (BRL).
  • Managed a concurrent client portfolio spanning e-commerce, lead generation and local service businesses.

Grupo ECX

Head of Paid Media

Jul 2022 – Jan 2023

In-house media team leadership.

  • Managed 12+ ad accounts simultaneously without quality loss.
  • Mentored and reviewed the work of other media buyers on the team.

Brands I have run paid media for

Math Jerke

Math Jerke

Digital launches

Philips Lighting

Philips Lighting

E-commerce & branding

Woly

Woly

Homeware e-commerce

Giovanna Baby

Giovanna Baby

Cosmetics e-commerce

Lyor

Lyor

Homeware e-commerce

Wolff

Wolff

Homeware e-commerce

Supermercado Maná

Supermercado Maná

Retail, branding & regional sales

Apsen

Apsen

Pharmaceutical branding

Amandine

Amandine

Fashion e-commerce

Artelassê

Artelassê

Home textiles e-commerce

Sofia Bauer

Sofia Bauer

Digital launches

Espaço VIVA

Espaço VIVA

Live local events

Capabilities

Ad platforms

  • Meta Ads (Facebook / Instagram)
  • Google Ads: Search, Display, Shopping, Performance Max, Discovery
  • YouTube Ads
  • TikTok Ads
  • LinkedIn Ads
  • Amazon Ads
  • Microsoft Ads (Bing)

Tracking & measurement

  • Meta Pixel & Conversions API (CAPI)
  • Server-side tracking
  • Google Tag Manager
  • Google Analytics 4
  • Conversion mapping & attribution QA
  • AI-assisted tracking audits: scripted checks across pixel, CAPI and server-side events

Data & reporting

  • BigQuery
  • Looker Studio
  • N8N automation
  • Meta Marketing API
  • Advanced spreadsheet modeling
  • AI-driven analysis with Claude Code: custom agents that interrogate full-funnel data and answer specific performance questions in depth

Strategy

  • Structured creative testing frameworks
  • Full-funnel analysis & bottleneck diagnosis
  • Budget allocation & scaling decisions
  • Blended ROAS / MER-based optimization
  • Multi-brand portfolio management

Industries

E-commerce / DTC Wellness & health Digital products & courses B2B Retail & wholesale Pharmaceutical SaaS Lead generation Local businesses Live events

Certifications

  • Meta Certified Media Buying Professional (410-101)
  • Meta Certified Media Planning Professional (400-101)
  • Meta Certified Digital Marketing Associate (100-101)
  • Google Ads Search Certification
  • Advanced Google Tag Manager

Let’s talk

Open to full-time remote roles in any time zone. Tell me what you are trying to scale and I will tell you how I would approach it.