Victor Cândido

High-scale digital education business (@mathjerke, 5M+ Instagram followers) running simultaneous launches and always-on growth initiatives.

• Lead the paid media team and own end-to-end performance, sustaining 7+ ROAS on six-figure monthly ad budgets at multi-seven-figure monthly revenue scale, with peaks above R$1M (~US$196K) in a single month.
• Doubled ROAS year over year, from ~3 to 6+, in a high-ticket Black Friday operation with revenue approaching eight figures.
• Reduced CPL by 68% in four months of continuous optimization on the always-on funnel, with lead qualification rates maintained.
• Drove implementation of persistent-ID funnel tracking (cookie-resilient attribution) and built proprietary BigQuery + Meta API dashboards, making company-wide analysis faster and better grounded.
• Promoted to Media Buyer Lead within three months of joining the team full time.

V4 Exclusive Experts, the network's elite program reserved for key accounts. Served at Colli & Co., the top-performing unit among hundreds of V4 franchises in Brazil.

• Scaled a B2C e-commerce's monthly ad investment 15x in nine months, sustaining 6+ ROAS and unlocking the operation's first seven-figure revenue month.
• Sustained 40x ROAS on consistent five-figure monthly ad spend in a B2B e-commerce operation.
• Simultaneously ran paid media for a major pharmaceutical company, operating under stricter compliance, tracking and performance constraints.
• Promoted into V4's key accounts program within three months.

Earned full ownership of the agency's largest key account, a high-volume retail operation in a highly competitive local market.

• Recurring digital launches added six-figure incremental monthly revenue to the operation.
• Built promotional-day campaigns that represented ~30% of the client's total monthly revenue, demonstrating strong media-to-revenue leverage.
• Managed a portfolio of 10+ client accounts simultaneously, advising founders and senior stakeholders on strategy, budget allocation and growth prioritization.
• Sustained brand growth and customer preference across a three-year partnership.

Led and supported the paid media team across the company's full client portfolio.

• Managed a portfolio of 12+ concurrent SMB and mid-market client accounts, balancing acquisition, conversion and revenue-driven campaigns across different business models.
• Mentored paid media managers across multiple client accounts and acted as escalation point for strategic decisions, troubleshooting and performance reviews.
• Defined best practices, optimization standards and performance guidelines for the team.
• Promoted to Head of Paid Media within four months, taking over leadership of the paid media team.